Amazon was kind enough to price-match it. The ebook is now a free download.
My hope is that making the ebook free will drive sales of the audio version. Will this strategy work? I have no idea. I'm like a babe in the wilderness, toddling my way through the self-publishing forest and hoping to not get eaten along the way.
Trying something new is definitely exciting, though.
Now if I could just get these holidays out of the way so I can start being productive again...